We Thought Flodesk Was Just Pretty—Here’s What Made Us Stay
My Connected Motherhood 
A quick run down on why we think Flodesk best email marketing software for small businesses
When we started out with My Connected Motherhood, we had no idea the impact we would have, but now 5 years later, we’ve connected with tens of thousands of you. Today we want to pull the curtain back a little and show you one of the best tools we’ve been using that have allowed us to connect with you weekly, provide you free resources and support 24 hours a day, and help you register for our free webinars along the way. The tool we’re talking about is our email service provider, Flodesk.
There were many different platforms and resources to navigate, just as when starting any business. While we explored and experimented with many, partnering with Flodesk was one of the best choices we landed on. We knew we wanted to help as many families as possible get more sleep in a way that felt aligned for them, and Flodesk was an amazing part of us meeting our goals and watching our dreams come true. From the organization and aesthetics to tools and analytics, Flodesk has been an integral part of building the business we envisioned.
Flodesk has so many amazing features, but initially, it was the aesthetic that caught our eye. We started receiving emails from other people that were absolutely STUNNING and we scrolled to the bottom to read the “Made With Love in Flodesk” and knew we had to check things out right away.
Sarah’s a little bit more visually creative than Elli but the second we got into Flodesk it didn’t matter because everything had a beautiful layout. Whether it was an email template to organize our weekly emails or the landing pages you open when you want to download one of our free guides or sign up for one of our webinars, they all did a lovely job of combining warmth and professionalism. This perfectly captured the feeling we wanted to communicate to families. All we had to do was load our brand colours and logo and we were set!
The next thing that caught our attention was the fact that Flodesk didn’t put a cap on how many subscribers you could connect with on your plan. If we’re being honest, when we first signed up with Flodesk, we only had 167 emails to load into the software. But we were on a mission to change the conversation around sleep and didn’t want our email service provider to limit the impact we had.
We’re so glad we did, because a few months later, you all started sharing a TON of our content and our reach and impact rapidly grew. The tier-free organisation of Flodesk meant when we started reaching more and more of you, that didn’t limit how much we were able to serve you. We were simply able to sign more of you up for our amazing free guides, and each week more and more of you received our weekly blog through our newsletter. We can’t imagine what that would have felt like without knowing there were no limits on our account. We couldn’t have predicted that we would need capacity to reach tens of thousands of you all but we are sure glad we picked a provider who supported us in doing so.
So we settled on Flodesk and then started using it and found the happiest surprise of all the features: it was SO easy to use. Back in the day we were building this business on limited sleep (hello 2 under 2 moms of toddlers + babies) and limited time, so the fact that you could figure this out with ease, was a game changer. Whether it was the drag and drop email designer, the simplicity with which we created new groups for our different offers, or the automation to send you our nap guide in the middle of the night while you’re up feeding with your baby, everything was so simple to set up.
We had tried some other providers before and every time we logged in we couldn’t help thinking things like, “maybe we don’t really need to email our audience” (even though we definitely needed to) or “maybe we can manually send out our guides” (even though we barely had 3-4 hours a week of childcare). Of course those thoughts were just our feelings of frustration with how complicated some of those other softwares initially felt, but we’re so grateful that Flodesk felt easy enough that we could quickly figure out how to email you all, even in our sleep deprived state.
As our business has grown over nearly the last 5 years, we’ve also come to love Flodesk Analytics. It was incredibly helpful to us to understand what emails were getting the most response or what workflows we built were leading to the most families getting the answers they needed. Being able to get a clear picture of our analytics from week to week when it came to new subscribers not only granted us a clear picture of what content was resonating with you most, but it also helped us fine tune our approach to connecting with families. Flodesk’s thorough and comprehensive analytics took out so much of the guess work for us as we are able to remove what is not working while also understanding our strengths when it comes to the email aspect of our business. Basically, it showed us exactly what you needed to feel supported and held through your baby and toddler sleep & parenting journey.
Beyond analytics, we are big fans of the ability to manage our audience for different programs we are enrolling families in. When running different programs or wanting to contact a specific part of our audience, there is so much ease provided by Flodesk as we can simply create different colour coded groups and upload or add the emails to the segment we need to contact. This helps us to ensure that we are getting the right information to the right people without second guessing ourselves. Anything that makes our lives easier is a win in our books!
Before we let you go to explore Flodesk for yourself, let’s chat about landing pages. Landing pages are basically where you input your name and email address to get a copy of our free guides or sign up for our webinars. Running a virtual business means we need to be creative in how we are connecting with families and our style and personality need to shine through, which is again why we love the aesthetics Flodesk has to offer, but landing pages is something we really fell in love with. Not only do we appreciate being able to edit them visually in terms of photos and the text, but we also appreciate how seamless the process is from us creating the landing page to the information finding its way to the inbox of a tired mama. Knowing that automation can be easily set up and relied on removes one more obstacle in helping families navigate the overwhelming amount of confusing information on the internet!
Flodesk has become an essential part of our business and we can’t see a time that we won’t be using it to help us connect with and stay in touch with our audience. We feel confident that the resources we want to share with our community are being sent through a reliable platform and look gorgeous, all while providing us with the feedback we need to continue serving you all better everyday. If you do want to explore Flodesk and all the beautifully beneficial ways it can help your business, we have even more good news. Use our link to get 50% off your first year of Flodesk! Try it out and let us know if you love it as much as we do!